I wanted to create a unique visual language and brand for curly hair products. I thought of a line of products I wanted to design; I tried thinking of products I use often so I could put my spin on something that I see and shop for often. I decided to go with curly hair products. I thought of 3 really common products that are most used: a gel, a cream, and a mask. I used AI to help create a list of natural ingredients for the products, and then I made some instructions on how to use each product.
I picked the fonts that best matched the brand and went with a color scheme I thought felt clean and beautiful. I wanted the brand to feel elegant and classy while also feeling inviting and relaxing.
I found a simple mockup to get a better look at the design close up, and to see if it was legible and worked well for the brand.
After getting a close look at the products, I decided there were a few things that weren't working. So, I slightly redesigned the main logo, chose some new subhead and body copy font, and expanded on the brand to create a whole line of products. I chose different mockups to make more sense for the product and found mockups for each product, including box mockups to show what they would look like on the shelves.
