I wanted to create a series of greeting cards you've never seen before, so I made a line of under-the-sea-themed breakup cards.








After landing on the idea, I sketched out 3 different ideas.


I created the outside (left) and inside (right) of the cards.

I created a card mockup.


And placed the illustrator files on the mockup. I gave the illustrator file an almost fully transparent look so you could really see what the card would look like.

I also created a keyline document to show where the crop marks, foil, and any other important information would be.